Monday, March 22, 2010

Estée Lauder Launches New Skincare Products

Press Release:

Hydrationist Maximum Moisture Cremes and Lotion
Perfectionist [CP+] Targeted Deep Wrinkle Filler

Hydrationist Maximum Moisture Cremes and Lotion:
We are excited to share with you our most hydrating moisturizers ever.  Estée Lauder’s Hydrationist Maximum Moisture Crèmes and Lotion immediately replenish dehydrated skin and infuse moisture that lasts 24 hours to keep skin quenched and glowing.  Overtime, skin retains and sustains its own natural moisture for a younger, healthier look.  Available in four formulas, there is now a hydration solution for everyone…

  • Crème for Dry Skin
  • Crème for Normal/Combination Skin
  • Lotion for Normal/Combination Skin
  • Crème for Normal/Combination Skin with SPF 15
Suggested Retail price for Hydrationist Maximum Moisture Crèmes and Lotion: $38.00 each
Perfectionist [CP+] Targeted Deep Wrinkle Filler
Estée Lauder research has found that environmental pollution, stress, even talking, frowning and laughing all cause an increase in the visible depth of lines and wrinkles and have created a innovative solution…

The Perfectionist [CP+] Targeted Deep Wrinkle Filler is the newest addition to the Perfectionist skincare line.  This tiny, pen-like tube holds a concentrated treatment that instantly reduces the look of smile lines, crows feet and deep creases around the forehead, brows, and eyes and dramatically blurs the appearance of lip lines to hold back lipstick feathering for up to 8 hours.

With continued use, skin becomes firmer, lines are blurred and deep wrinkles appear less noticeable for a younger and smoother look.  The Perfectionist [CP+] Targeted Deep Wrinkle Filler also features a unique precision-accurate applicator to provide gentle and controlled dispensing directly to your skin where you need it the most.  And its convenient portable package is perfect for on-the-go touch-ups whenever and wherever you need it.

Ditch your Dermatologist, take a break from injections and fillers and test the new groundbreaking technology from Estée Lauder.  Lines don’t lie – take the test: Apply to the deep lines and creases on the palm of your hand and watch as wrinkles disappear!

Usage: With precision-tip applicator, stroke the concentrated formula along your deepest wrinkles and gently pat with finger tips.  Follow with moisturizer.

Suggested Retail Price for The Perfectionist [CP+] Targeted Deep Wrinkle Filler : $39.50


Hydrationist Maximum Moisture Crèmes and Lotion, and the Perfectionist [CP+] Targeted Deep Wrinkle Filler are available at all Estée Lauder counters nationwide and www.esteelauder.com. 

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