Introducting Sulwhasoo

It's so funny that I'd get this press release since I have a reader who hails from Korea, who has been mentioning this brand constantly. She's states "this is THE best moisturizer I've used" she makes her mom refill her stash every couple of months. Glad it's coming to the states, I'd love to try it out:

A LEGACY OF TRADITIONAL KOREAN BEAUTY WISDOM

Synonymous with skincare in Korea, SULWHASOO is launching for the first time in the U.S. this April.

Long favored in Korea for its unparalleled use of traditional energy-balancing preparations and holistic approach to skincare, Sulwhasoo is creating a completely new category of beauty care in America: Medicinal Herbal Skincare.

Sulwhasoo is Korea's best-selling prestige brand and boasts more than half the medicinal herbal skincare market share. As the pioneer of the category in the U.S., consumers will only be able to experience medicinal herbal skincare with this premiere brand.

The highly sought-after Korean brand is founded on the "Sang-Seng" philosophy where it is believed that the body’s energies change at intervals of seven years. Sulwhasoo draws from ancient wisdom to restore balance and strengthen the energies that are crucial for younger looking skin.

At the heart of Sulwhasoo’s complexion-enhancing preparations is Jaeumdan, an exclusive complex of carefully blended medicinal herbs developed to promote skin balance. In creating this complex, select fresh ingredients are immersed in pure honey through the time-honored Korean Milja process to ensure maximum potency and enhanced efficacy. By blending the fresh and the refined ingredients, Sulwhasoo promotes the ideal balance of inner energies to foster healthy, glowing skin from within.