oh let me explain since I know most of you are giving me the wth face. IMATS stand for the International Make-Up Artist Trade Show. It's the NYC Makeup Show x10.
The demo's some of the brands do on the floor are pure insanity. I've never seen such amazing artwork.
if your ever looking for creative inspiration this is the place you need to be at. Current brands scheduled to attend are BeautySoClean, Blinc Inc, Cici Fashion Brush, Confidential Brushes, Embryolisse, Glamcor LLC, Hakuhodo USA, Inglot, Iredale Mineral Cosmetics, Iredal, Lit Cosmetics, Make-up Designory, Nurturing Force, Royal & Langnickel Brush Mfg., Sigma Beauty, SLA Paris, Stila and Temptu. Just remember it's still way early and this list is bound to get longer.
There will also be speakers, and classes you can attend. They aren't listed on the website yet but remember the fun doesn't start until April 9th and 10th. I started early so I was blessed to be approved with a press pass. Believe me I'm going to use every second of that press pass to run around like a total two year old at FAO Schwartz.
I'm really excited this LA show has branched out and come to the Big Apple...who else is going?



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