New From Guerlain - Rouge Automatique

I really do hope that one day I'm granted access into the illustrious Guerlain beauty closet. I can picture the rows of beautiful and luxurious products. I could live there for a good week surviving on my tears of pure happiness. I mean really have they released I product I haven't liked yet?


Please meet Rouge Automatique:

What you are seeing there is the creation of Olivier Échaudemaison who was inspired by an 1936 art deco version. But I'll let the House of Guerlain tell you the story.

“The 21^st-century Rouge Automatique is created for a mischievous and stylish woman.  In one flick of a finger, she reveals the lipstick that will embellish her smile and make her glow with radiance.”

— Olivier Échaudemaison, Guerlain Creative Director     

While searching through the immense Guerlain archives, Olivier Échaudemaison found a small Art Deco wonder created in 1936 that captured his attention: the original “Rouge Automatique.” Though the legendary lipstick’s craftsmanship and hand finishes were commonplace at the time, the lipstick packaging was a revolution in itself with its single hand push to reveal luxurious color.  Olivier now reinterprets Rouge Automatique for the 21st century – re-innovating the piece as the first lipstick without a cap and with an application technique requiring only a single hand.

With “Ne m’oubliez pas” (Forget me not) in 1870, Aimé Guerlain was the first to create the wax lipstick in a gold plated tube - inspired by a cylinder used to mold candles. The new Rouge Automatique builds on this heritage with a lipstick encased in a sleek, structural, gold chamber. Simple, clever and coveted. An elegant accessory steeped in history. And featuring an innovative new formula with a fine, sensual texture that glides over lips to melt on the mouth like second skin…

Formulation: An innovative and delicately sheer formula delivers on 3 promises:

·         OBJECTIVE 1: Second-Skin Texture

Sensory oils + waxes with different fusion points gradually liquefy during application, depending on temperature of the lips.  The result is a soft sensory film that becomes one with skin, offering impeccable coverage that is neither too oily nor too thick.  A lipstick so comfortable that you’ll forget your wearing it.

·         OBJECTIVE 2: Boosted Colours

Cristal Pigment is a non-opaque pigment that makes it possible to obtain luminous, clear and pure colors.  The result is unprecedented light and luminous beiges and pinks that feature tailor-made shine with made-to-measure sheerness.

·         OBJECTIVE 3: Long-Lasting Hold

Offering exceptional shine, stay-put and feather-proof color, the formula utilizes a complex of oil and resin that act in harmony to accentuate shine and hold.  The oil is rich, not sticky, with high refraction power.

25 NEW SHADES in 25 legendary names, alluding to the Guerlain spirit and creations

Unforgettable Beiges

100 - Aprés L'Ondee

101 - Voilette De Madame

102 - Ne M'Oubliez Pas

103 - Chant D'Arômes
104 - Jicky
105 - Vol De Nuit

Passionate Reds
120 - Coque D'Or
121 - Rouge D'Enfer
122 - Liu
123 - Habit Rouge
124 - Samsara
125 - Vega

Flamboyant Oranges

140 - Mitsouko
141 - Quand Vient L'Été
142 - Fluer De Feu
143 - Nahema

Loving Pinks
160 - Bal De Mai
161- Cherry Blossom
162 - Bloom of Rose
163 - Rose Bengale
164 - Chamade
165 - Champs-Élysées
166 - Shalimar
167 - Guet-Apens
168 - L'Heure Bleue

I'm definitely looking forward to getting my hands on a few of these colors. How about you guys, spark any interest?